5 Best Sales Enablement Software for Marketing Teams to Drive Growth in 2025

Sales and marketing alignment feels impossible sometimes.

When your marketing materials are scattered and hard to find, you waste valuable hours searching for the right content, leading to lost opportunities and messy campaigns.

It is not just frustrating; it slows your entire team down and leaves your sales reps struggling to make an impact with outdated resources. Worse, your marketing insights never reach the frontline when it matters most.

According to research from Gitnux, as many as 84% of sales executives say content search and utilization is their top area for productivity improvement. Clearly, unlocking seamless access to sales collateral is a huge win for marketing leaders like you looking to drive growth.

With the best sales enablement software, you can empower your team to deliver the right content at the right moment, finally bridging the sales and marketing gap.

That means more deals closed and less frustration trying to find materials.

In this article, I am going to walk you through the 5 best sales enablement software solutions for marketing teams to help you maximize growth in 2025.

By the end, you will know which platforms fit your needs and how you can finally streamline your marketing-to-sales workflow for real results.

Let’s get started.

Quick Summary:

1. vablet – Best for empowering sales with a centralized content library and real-time analytics for optimal engagement.
2. SalesHood – Ideal for activating sales content with AI recommendations and personalized buyer experiences to boost productivity.
3. GTM Buddy – Top pick for AI-driven enablement and tailored content delivery to enhance sales readiness and engagement.
4. Mediafly – Excellent for centralizing sales content management, ensuring quick access and customization for better collaboration.
5. Mindtickle – Best for personalized training and content delivery that accelerates rep readiness and boosts deal sizes through AI insights.

1. vablet

Looking for a way to give your sales team the right tools?

vablet offers a digital content library that puts all your critical marketing assets directly in the hands of your sales reps, so they sell smarter and faster.

With features like interactive presentations, fillable forms, and AI-driven content recommendations, you get everything you need to shorten sales cycles and increase buyer engagement. Plus, its integration with Salesforce  means less manual work and faster access to the right content when your team needs it most.

This platform also helps you create personalized presentations quickly to better engage prospects and differentiate your product in competitive markets.

You can empower your sales team with ongoing training and onboarding tools that help them learn on demand, so they stay up to date without slowing down.

vablet’s closed feedback loop provides real-time data on how customers interact with your content, helping you optimize marketing strategies based on actual usage and preferences.

It supports offline use on any device, which means your team stays productive even without internet access — a must-have for remote or field sales.

Key features:

• Centralized digital content library for marketing assets that ensures your sales reps always have quick, secure access to up-to-date materials on any device, online or offline.
• vablet works 100% offline allowing presentations to be done anytime, anywhere and any device. So you don’t need an internet connection, like when meeting with a doctor who is in the OR, which is extremely efficient.
• Real-time analytics with closed-loop feedback that lets marketing teams track content usage and customer engagement, improving alignment between sales efforts and marketing strategies.

Verdict:

For marketing team leaders trying to equip their sales force with the right tools, vablet stands out as the best sales enablement software for marketing teams. Its blend of personalized presentations, and real-time content analytics helped a global pool products manufacturer deploy solutions within weeks, boosting sales productivity and content adoption. If you want a platform that not only simplifies content management but also accelerates your sales cycles, this is it.

Start a free trial of vablet

2. SalesHood

SalesHood helps you activate your sales content and personalize buyer engagement so your sellers spend less time searching and more time closing.

This platform uses AI to recommend the right sales assets and automate content delivery, making sellers more efficient. It creates dynamic Digital Sales Rooms for hyper-personalized buyer experiences, increasing pipeline conversion rates and deal sizes.

Imagine your marketing efforts directly impacting revenue with clear insights on content effectiveness.

SalesHood makes sales readiness easy.

You can ramp your team faster with AI-driven role playing and just-in-time coaching, ensuring everyone is prepared to engage buyers effectively.

Plus, it integrates seamlessly with your existing tech stack, so you don’t lose time switching between apps or hunting for content.

One standout feature is the AI Assistant that helps sellers prep for deals quickly, saving hours of research and improving productivity.

It also offers detailed impact insights so you can measure how buyer engagement affects your revenue pipeline.

Your team stays organized and efficient, closing bigger deals faster.

Key features:

• AI-powered content activation and recommendations help your marketing team deliver the right sales materials at the right time, improving sales effectiveness and buyer engagement.
• Digital Sales Rooms with Mutual Action Plans create personalized buyer experiences that boost pipeline conversion rates and accelerate deal closures.
• Scalable training and onboarding powered by AI role playing and just-in-time coaching rapidly ramps readiness and keeps your team sharp for customer conversations.

Verdict:

SalesHood is an excellent choice if you’re looking for the best sales enablement software for marketing teams aiming to boost buyer engagement and align sales content with revenue growth. Their customers report up to 200% win rate improvements. For example, StarCompliance cut sales cycles by 35% leveraging SalesHood’s platform, proving its value for serious growth.

Start a free trial of SalesHood

3. GTM Buddy

GTM Buddy tackles this by delivering tailored enablement and AI-powered content delivery right where your reps work.

The platform offers a centralized knowledge base fused with an AI-powered content recommendation engine. This means your team always gets the right materials, coaching, and competitive insights exactly when they need them—whether inside your CRM, email, or calendar.

It saves tons of time and crushes the frustration of searching for outdated or irrelevant content.

Its personalized onboarding and training with dynamic role plays bring real-world practice to your reps, helping them hit the ground running. And with AI simulations, sales coaching becomes scalable and much more precise.

GTM Buddy also provides immersive Digital Sales Rooms, letting your marketing team create memorable, branded spaces where buyers explore content on their schedule. This feature dramatically boosts buyer engagement and trust.

Another big win is the AI Co-pilot called Ask Buddy, which acts like a 24/7 assistant. It gives reps instant answers, suggests handling objections, and guides deal strategies so your team is never caught unprepared.

This platform was built for marketers and revenue leaders who want to align their enablement efforts with sales outcomes. It addresses common pains like wasted time, slow ramp-up, scattered content, and lack of actionable insights.

You can trust GTM Buddy to make your sales and marketing efforts work seamlessly together.

It’s a complete AI-driven sales enablement stack designed for meaningful revenue growth.

Key features:

• AI-powered real-time content delivery ensures your marketing materials and sales collateral reach reps exactly when they need them, increasing efficiency and engagement.
• Personalized onboarding and AI-driven role plays accelerate ramp time by tailoring training to each rep’s role and skill gaps for better sales readiness.
• Digital Sales Rooms create secure, branded buyer experiences, enhancing buyer engagement by providing relevant resources on demand and tracking buyer interactions.

Verdict:

GTM Buddy excels as the best sales enablement software for marketing teams by combining AI-driven content delivery, personalized coaching, and immersive buyer engagement. Clients like Sayari saw a 50% reduction in rep ramp time, proving its ability to speed up onboarding and boost sales effectiveness.

Start a free trial of GTM Buddy

4. Mediafly

Mediafly solves this by centralizing your sales content so your team can quickly find, customize, and share materials that close deals.

This means less time wasted hunting for the right assets and more time building relationships. Mediafly gives marketing full control over content while letting sellers tailor messages confidently without losing brand consistency or compliance.

It truly makes sales enablement effortless.

Its platform also supports interactive buyer experiences that engage prospects deeply, helping you build trust and accelerate decisions.

With advanced insights and AI-driven workflows, Mediafly helps your sellers work smart by saving time and focusing on what drives revenue.

Another cool part? Their integration capabilities keep everything connected, so your sales process stays smooth and uninterrupted.

This results in sellers being more efficient and buyers more engaged.

Key features:

• Centralized content management with easy access helps both marketing and sales reduce wasted time and improve collaboration, so your team spends more time selling and less searching.
• Interactive, personalized buyer experiences enable your sellers to deliver compelling, on-brand presentations that build trust and accelerate buyer decisions.
• Advanced analytics and AI-backed workflows provide data-driven insights and automation that empower sellers to prioritize the right opportunities and increase win rates.

Verdict:

Mediafly stands out as the best sales enablement software for marketing teams aiming to drive growth through better alignment and efficiency. It saved sales teams up to 50 hours monthly and helped Sealed Air achieve 90% seller adoption, proving its impact on engagement and revenue.

Start a free trial of Mediafly

5. Mindtickle

Struggling to get your marketing team aligned with sales?

Mindtickle’s AI-powered platform accelerates rep readiness and boosts buyer engagement through personalized training and tailored content delivery.

Its all-in-one revenue enablement platform helps you ramp reps faster, keep messaging consistent, and close deals quicker. You get tools like sales training, content management, conversation intelligence, and digital sales rooms, all designed to simplify how your team works.

This means your marketing can develop content that truly converts and delivers measurable impact.

The platform’s AI Copilot offers smart assistance to reps, helping them prepare for every interaction.

With Mindtickle, you get more than software—you get a proven way to increase deal sizes and cut ramp time. Janssen India, for example, cut rep ramp time in half using the platform, while Cisco increased deal sizes by 31% with AI role-plays.

It also provides deeper insights into team performance, so you can optimize enablement programs and show their direct impact on revenue.

Another standout feature is its Digital Sales Rooms, which create tailored buying experiences that accelerate deals. This helps marketing teams deliver content in a way buyers actually want, leading to faster, more productive conversations.

Mindtickle boosts efficiency and alignment across revenue teams.

The platform’s seamless integration with your tech stack means less wasted time switching tools, keeping your teams agile and focused.

Its AI-driven coaching empowers managers to develop reps with targeted, personalized feedback that improves skills at scale.

Its analytics dashboards track enablement success, helping justify marketing investments with real data.

Key features:

• Personalized sales training and onboarding that significantly reduce ramp-up time, ensuring your marketing materials reach reps when they need them most.
• Digital Sales Rooms to create compelling, buyer-focused content experiences that shorten sales cycles and engage prospects effectively.
• AI-powered coaching and conversation intelligence for continuous skill improvement and performance insights, helping your team close more deals.

Verdict:

If you want the best sales enablement software for marketing teams, Mindtickle is a smart choice. It combines AI-driven personalized training, content management, and buyer engagement tools to help marketing professionals fuel growth. Companies like Janssen India and Cisco saw major improvements, including a 50% cut in ramp time and a 31% increase in deal size, proving its effectiveness for fast, scalable enablement.

Start a free trial of Mindtickle

Conclusion

Sales and marketing alignment is crucial today.

When your marketing materials are disorganized and hard to access, it can severely inhibit your team’s productivity and impact revenue generation.

I know it’s frustrating when insights and tools needed for effective selling slip through the cracks, causing lost deals and wasted time.

Interestingly, research from Forbes shows that a staggering 74% of companies leverage sales enablement tools to improve productivity. That’s a clear indicator of how critical it is to have streamlined processes in place to drive growth.

So, what’s the best solution?

To tackle this issue, I recommend using vablet as your go-to software. It can revolutionize how your sales team accesses and utilizes marketing materials. With features like AI-driven content recommendations and real-time analytics, vablet empowers your sales reps with the exact tools they need to succeed.

A well-known manufacturer boosted sales productivity and adaptation simply by implementing vablet’s system.

Why wait? Start your free trial of vablet today to streamline your sales processes and take advantage of all those opportunities on the table.

By taking action now, you’ll improve your team’s workflow and strengthen both marketing and sales efforts, ultimately driving sustained revenue growth.