Why the Ted Todd Project Range Is Our First Choice for Premium Wood Flooring
When it comes to choosing engineered wood flooring, homeowners often focus on the look, finish, and cost — but there’s an important factor that many overlook: how well the floor is made, and how that affects the final result. At Fenston Carter, we’ve worked with countless brands, but one range now stands out as our go-to recommendation for clients who want the best in premium wood flooring without breaking the bank: the Ted Todd Project collection.
Ted Todd is widely regarded as one of the UK’s leading luxury wood flooring manufacturers, known for combining beautiful design with exceptional build quality. Their Project range, available in a variety of European oak tones with a medium brushed finish, offers something quite rare — premium quality at a mid-market price point. This makes it a truly cost-effective option for those who want a high-end look and long-term durability, without paying ultra-premium prices.
Compare this to other major names in the industry like Woodpecker Flooring, who are known for their craftsmanship and responsible sourcing. While Woodpecker provides elegant options, Ted Todd’s Project collection manages to strike the perfect balance between design aesthetics and practical performance — and that’s what makes it our first choice for engineered wood flooring installations.
But here’s the real secret: what your floor fitter thinks of the product should be a major consideration when you’re making your decision. We work with wood floors every day — we cut them, fit them, adjust them, and make them look seamless. And in the case of the Ted Todd Project range, our fitters consistently report that the planks are immaculately produced. The boards are straight, the tongue and grooves are durable and well-formed, and the material itself is stable, with minimal warping and very few knots. These are not just minor technical points — they’re essential. By the way you can find the best and most qualified floor fitters at the Flooring Guild.
From a fitting perspective, this kind of quality means less waste, fewer on-site adjustments, and a smoother, faster installation. It also means fewer issues down the line, whether it’s boards lifting, gapping, or creaking. Simply put, a well-made floor makes for a better-finished result — and happier customers.
If you’re thinking about installing wood flooring in your home, we strongly encourage you to speak with your installer before buying anything. Floor fitters work with dozens of brands and materials. They know which ones are consistently reliable and which are hit-and-miss. Take their advice — it could mean the difference between a floor that lasts decades, and one that starts showing issues after just a few seasons.
The Ted Todd Project range is what we now recommend for most of our clients — not just for its visual appeal, but because it’s been designed with both craft and discipline, making it a pleasure to install and a joy to live with.
