As a consultant, providing top-notch service to your clients comes first.
Building a consulting website accurately portrays your knowledge and provides you with the credibility your company needs to expand.
75% of people acknowledge evaluating a company’s credibility depending on the layout of its website.
The consulting industry is thriving.
It was worth roughly $132 billion in the United States in 2020.
Statista estimates that between 2011 and 2019, the market for information technology consulting in the United States grew by more than 30%, reaching more than $600 billion in 2022.
The marketing strategy you must implement to draw potential clients to your services must include the creation of a strong consulting website.
As a result, the content of your consulting website serves as both a tool for potential clients to locate you and your first opportunity to make a positive impression.
In this article, you will learn how to start a consulting website in 2023, but before that let’s dive into how much it costs to create a consulting website.
How much does it Cost to set up a Consulting Website?
Here’s a breakdown of what to expect.
Domain: $15-$30 per year
Hosting: $80 to $300 per year
Along with a hosting account, you will get SSL for free.
And you can use either a free or premium WordPress theme for designing your website. If you have a budget, I recommend you go for a premium WordPress theme costing between $60-$100 per year as it will help in designing and making your website look more professional.
So, if you want to set up a simple working website, it will cost you around $100- $300 per year.
However, if you need more advanced features and custom coding on your website, you may need to hire a developer whose costs can go between $1000-$50,000+ per year.
How To Start a Consulting Website In 2023
Decide If it’s Right for you
A consulting business requires time and work to launch. You must thoroughly comprehend what is involved before you determine whether starting a consulting firm is the appropriate move for you.
Consultants offer guidance in a variety of sectors.
Operations consulting is the largest market sub-segment, followed by financial advisory consulting.
Because of the rise in remote work, technology consulting is another significant and expanding market.
These following challenges are what you should expect as a consultant.
- Regulatory adjustments
- Extremely competitive environment
Pick a User-friendly Website design
To retain clients on your website, it’s essential to understand customer habits and expectations, keep up with web design trends, and make your website user-friendly.
Users can easily search for information using any device thanks to a user-friendly website.
Users will spend more time interacting with your website since it is simple to use, which eventually leads to conversions.
Create a user-friendly website based on internet best practices to set yourself apart from competing websites.
An excellent user experience increases sales, credibility, loyalty, and SEO.
When developing your websites, keep in mind that they are meant for potential customers to use and enjoy.
If you’re using WordPress, I recommend you check the best WordPress themes to create a stunning consulting website in minutes without any coding knowledge.
Install and Activate the Member Press Plugin
You can create an account on MemberPress by selecting a pricing strategy that works for your company.
Enter your personal information after that.
You’ll be taken to your member account dashboard, which includes the plugin files and your subscription information, after completing the signup procedure.
Once you have downloaded the files, go to your WordPress dashboard.
By choosing the MemberPress.zip folder under Plugins > Add New > Select File, you can upload the downloaded files:
After the plugin has been installed, you must click Activate to finish the procedure. You must also input your license key in the Member Press dashboard to activate your subscription.
Create Your Consulting Plans
Click Member Press > Add New to open the design form and begin. You can name your first plan here:
You can choose whether your subscription will have regular billing or a one-time fee when setting its price. If you want to persuade new users to try out your platform before committing, you may also set up a discounted or free trial period.
Then, navigate to the Membership Choices section by scrolling down:
You can customize more complex features here, such as payment options and access URLs. Also, you may manage who can sign up for this membership plan and set permissions.
When creating your strategy, take your time and conduct an extensive study. Make sure they are easily available and reasonably priced. Have a look at other comparable consulting companies to see what they’re doing.
Include a Contact button
The website’s Call to Action (CTA) button is a graphic component that invites the visitor to take a certain action.
Registering, subscribing to a newsletter, purchasing, downloading, uploading a file, etc. are a few examples.
It may only require the installation and configuration of a plugin to add a “click to call” button.
It’s not too difficult to install a plugin on a WordPress website.
Start by logging in to the admin section using your WordPress hosting account or by entering the website’s URL followed by /wp-admin into the address bar of your browser.
To add a new plugin, select Plugins from the dashboard. To find it, use the word “wp form” in the search field.
Click Install, then hold off until the installation is finished. After that, activate this WordPress plugin by clicking the Activate button.
You can either choose Add New or Create Your Form – any option will take you to the contact form builder.
Fill out your details and choose a template.
Now you can customize your template.
Set Up Registration and Login Pages for Your Members
For your members, you must make registration and login sites. These pages allow visitors to sign up for your website and, after becoming subscribers, access their accounts.
You must make your registration page a menu item on your website. Go to Appearance > Menus > Manage with Live Preview to accomplish this.
Choose Menus > All Pages and then scrolling down to + Add Items will bring you to a visual editor where you can add a menu.
Choose the name of your membership from the drop-down menu next to Memberships.
Keep your Site Fresh and SEO-friendly
In the very competitive online climate of today, your website needs to be optimized for search engines (SEO).
As a result, having your web pages show up in the top search result has various advantages, such as boosting organic traffic to your site and its authority.
It’s essential to use SEO copywriting techniques to raise the visibility of your website on search engine result pages (SERPs).
Use pertinent keywords in your content while composing it to help search engines understand what your website is about.
Making effective use of header tags is another technique to design a website that is search engine friendly.
Building a mobile-friendly website is part of creating an SEO-friendly website, in addition to content optimization.
A growing number of professionals make a living by providing their knowledge to businesses and private clients.
By creating a consultation website that provides exclusive content to people who need it most, you can fully manage this idea.
We hope this article has helped you understand how to create a consulting website in 2023.
Do leave a comment if you run into any difficulty while creating your website and we’ll get back to you.
Guest Author Bio– Jatin Bansal is a digital marketing consultant providing digital growth services to small businesses for 100x growth and has been featured in multiple big publications like BigNewsNetwork, TechBullion, and DigitalJournal. He is also the founder of Discoverthetech where he shares actionable tips to get highly targeted traffic and turn your blog into a profit-making machine.