Marketing your business is essential if you want to build your client base or scale up your business venture. It takes time, effort, a whole lot of blood, sweat, and tears just to grow a business. Therefore, you should be conscious when it comes to marketing. Whether you choose to use videos, images or follow the animated road, quality is key to ensuring your idea sells. Take advantage of the huge templates and music library that an online video editor like Promo has to make amazing videos.
Be creative but also ensure it doesn’t take away from your intended goal and message. You can decide to use a professional video editor for all your editing needs or do the work yourself. Below is a carefully compiled list of the top 10 promo video ideas for that business you own or plan to run soon:
1. Post Customer Testimonials
The customer is always right. Customers will levitate towards what other customers, family, or friends say about a product before buying it. You could take this opportunity and interview a few of your customers asking them about your products and how useful they find them. After filming you can edit the videos using an offline or online video editor that will ensure you achieve your video editing goals. You can post the testimonial videos on your website or social media account where anyone interested in your business can access them.
2. Release Teasers Using an Online Video Editor
Teasers are like the appetizers just before the main dish. They set the stage for the actual product that is yet to be on the market. A good teaser video will have you spending on a product you haven’t even seen yet.
Movies and game trailers are dominating the entertainment industry now. To stay on top of the chain, incorporate creative, well-edited, and precise teaser videos on your social media platforms and good old YouTube. A good teaser should be short, stellar, and informative.
3. Use Before and After Strategy
Human beings are visual creatures. Be it technology, food, beauty products, or even buildings, people will always gravitate to what appears appealing in their eyes. Keeping this in mind, you can use a before clip to capture the current problem your product is supposed to eradicate.
The After clip shows the solution your product gives. This is especially used with beauty products, automobiles, and even health products. If the after resonates with your viewers’ ideals, then you have yourself a best-seller. Even if you don’t have a powerful computer, you can just as easily make an impact using your phone and an online video editor it supports. It may not meet everyone’s needs, but it is a good place to start.
4. Introduce Influencers and Celebrities
Celebrities and influencers have become trendsetters. If Rihanna posts a video of herself taking goat milk half the population would start rearing goats or purchasing goat milk. Why? Because the famous Rihanna drinks it. Depending on your business demographic, you could choose a celebrity who appeals to your targeted audience and have them promote your products. With a large number of followers on their social media platforms, a lot of people are bound to see your products. You can choose to edit the videos on your own or hire a professional video editor to ensure the result is eye-catching and professional.
You can never go wrong with animations. They are light, entertaining and since the laws of physics don’t apply here, you are free to do anything. Both offline editors like Adobe Premiere Pro and video editing tools like Promo have features for making animations.
Ensure to incorporate quality graphics, audio, and music to make it even more captivating. Do not, under any circumstances, breach your creative boundaries. Always remember, less is definitely more.
6. Product Reviews
Nothing like good old honest reviews. You could get an influencer who has a passion for your niche and have them give their honest opinions about your products. They give reviews of your products while also comparing them against other products. Therefore, you must always have a competitive advantage over other brands. While they could potentially ruin your business, product reviews are a great way to increase your clientele. They promote your business if done right.
7. Introduce New Products
The smell of freshly baked bread, the smell of new shoes straight from the box. New products have a certain appeal. You can use the carousel method where you incorporate both videos and images to advertise your product. An online video editor is a perfect place to start. Get that quality video that will be an envy of all.
8. Introduce Your Business
Everyone loves backstories. They make you seem relatable and a tad more human. Sharing with people how you started your business, the challenges you had to overcome gives them the courage to start their own businesses. You could make a captivating yet informative video about your journey. Show how you started your business using a reliable online video editor of your choice.
9. Sale and Discount Promotions
A few discounts here and there won’t hurt anybody. You could offer discounts during national and international holidays. Couple them up with end-of-year sales to appeal to more customers. Just ensure you time them well to avoid ending up bankrupt.
10. Use Humor
Laughter is the best and cheapest medicine. Humor, while not only being entertaining, ensures that your video sticks in the minds of the viewers for a long time to come.
Nothing like a little competitive spirit to keep you on your two feet. While marketing a business may prove a hurdle due to the crowded market, understanding your niche is a good starting point. Embracing technology and the Internet will also help you keep up with the changing times. And since there’s no time like the present, you should open that online video editor you’ve been shrugging off and create magic.