There is a significant distinction between great musicians and successful artists. While both may have good music in their names, the successful artist adopts marketing strategies to promote their art.
If you want to become a successful musician, a lot goes into work. There’s creativity and a handful of effort to reach listeners. In your quest for fulfillment and financial freedom, your marketing platforms will determine your conversion. And social media has been one of those channels that support musicians to grow a fervent fanbase.
But building a successful brand on social media is no simple feat. It would help if you had strategies that attract real fans.
If you are looking for marketing strategies to promote your music on social media, here are points you should keep in mind.
1. Know Where Your True Fans Hang Out
There are over 3.6 billion people on social media today. While these numbers may look impressive for someone looking to make a kill on social media, converting even a fraction of them is no simple task. The truth is that we all conform to different types of music. While some prefer dancing to hip hop and dancehall music, others like it slow with R&B classics.
To make sure you are getting the most from your marketing campaigns, understand your target audience. With an understanding of the audience, you can then choose the right platforms to reach them.
Luckily, online surveys and analytics can help you know where they hang out. For example, if you were to post a song teaser on various sites, you can check the analytics to get an idea of who your real audience is. From the results, you can then perform targeted campaigns to reach people who are likely to listen to your music.
But targeting does not mean you have to leave out the rest of the channels. It simply means that your main focus should be on areas where you get the best numbers. After establishing a following, you can then move gradually to other sites.
One of the most straightforward strategies you can use to gain leverage is to create a unique introductory process. For example, you can introduce a free music download option for platforms you aren’t popular in. This way, you slowly pull an audience that will eventually convert to diehard followers.
2. Be Consistent with Your Content
Engaging your audience means being constantly in touch with them. Whether through social media comments or updating them about upcoming projects, you need consistency in your engagements.
The primary benefit of consistency is that genuine fans will stick with you to the end. Even when your music is for a particular crowd, they’ll share it with a conflicting audience until it gains popularity.
The good thing is that keeping your followers engaged is pretty straightforward. For example, if you want to release a song, you can start sending teasers a month before the launch. Make it a habit to share short snippets or simply a photo of you in the studio. It would surprise you how using a phrase like “something big is coming” could keep followers glued.
What consistency does is set a pace and allow followers to feel like they are part of the journey. The final results are fans getting great music, and you attain a loyal fan base.
1. Be Real in Your Engagements
It’s easy for fans to detect forced vibes during interactions. This can be by observing your body language or your tone during engagements. Before putting up an update, it is advisable to confirm if it aligns with your audience. If it doesn’t, put it aside until you are ready to edit and pass it around.
And if by chance your schedule requires you to put up a post at the time, you can look for alternative content. For example, you can take this as an opportunity to share helpful information. A point in mind is doing a free music promotion either for yourself or someone else in the industry.
Music connects you to your listeners and a free promotion will build numbers. Even when promoting someone else’s music, there’s a lot to gain from referral traffic. Social media revolves around engagements. And being real will boost your scores for extended periods.
2. Connect with Like-Minded Individuals
Any manager, events planner, or songwriter could be your next big break on social media. Like-minded individuals provide opportunities for you to share your creativity and expand your reach.
The best thing about connecting with like-minded individuals is that there are always lessons to be learned. Even when you come together for simple projects like free music for YouTube, there’s always a thing or two to learn from each other.
And who knows, in the effort of your collaboration, your music may appear as highly recommended on their pages. With time, you may find yourselves building a community that’s ready to support each other in building robust social media platforms.
3. Link Your Website with Your Social Media Accounts
Creating a website is a sure way of boosting your social media scores. A website is a perfect place to share detailed content about your art.
Additionally, the scores on your website also impact your social media traffic. If you have been keen on SEO and SERP, the traffic on your website could translate to more followers on social sites.
It is also simpler to connect with your true fans through specific website features. For example, your email marketing buttons can be well-initialized through your website. By creating an email list, you can share regular updates about your work. What’s more is that through the list, you can segment your audience.
Here’s how you can do it.
You can set separate messages for new, intermediate, and return fans. This way, every promotion you create is sure to convert your listeners at the right time. For example, when dealing with new subscribers, you may have to entice them with free goodies. Information like how to download free music may move them to the next level of conversion.
With intermediate subscribers, you can select the content that prompts them to check previous and current content about your music. This can be in the form of links to website articles that highlight your work.
For the return clients, you can share details about where to buy your music or attend concerts. You can also share information about future projects.
The idea is to convert and nurture relationships for long-term gains. In the long run, you’ll have a group of followers giving word-of-mouth recommendations to other social media users.
4. Include a Non-Musical Aspect in Your Strategies
It’s not easy engaging fans on social media. At times, you may have to do more than just post about music. Though some aspects may be in line with what you do, most will not have a direct association with music.
Take, for instance, photography. When working on projects, you have to take good shots to share with fans. Photography may come second after the music on your projects, but talking about it and putting good images boosts your marketing strategies.
Something you may want to try is asking for photos to use in your upcoming album. The conversations around the topic are likely to improve engagements on your pages. They’ll also pull in a different kind of fan base that’s experienced in something else other than music.
Promote Your Music on Social Media
The impact of social media on the music industry continues to be felt. It doesn’t matter if you are starting or have one million followers, you need social media to boost your growth. The reason being that there are always new fans to meet and old relationships to nurture. Understanding your music and promoting it on social media could be the breakthrough you need to boost your career.