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How to Build an Instagram Following for your Business

instagram following for business

Instagram has become everyone’s go-to social media platform in the last couple of years. Well, the credit goes to highly visual content and the stories that are captured to engage followers and their attention. With each passing day, everyone is joining the Instagram bandwagon which has spiked up the number of users.

With this spike in users, businesses are getting on Instagram as well to increase the numbers of sales, build brand awareness, and create an engaging audience that believes in their products and services. However, this is possible only if the businesses get to increase the number of followers. But with the ever-increasing competition, buying Instagram followers isn’t easy.

In this article, we are sharing the tricks and tips with which businesses can increase their follower base on Instagram. Have a look! See Also: Good Captions For Instagram

Work on Hashtags

For every social media platform, hashtags have become a necessity but if you talk about Instagram, well it’s more than necessary. This is because you need to engage the audience regularly if you want to grow the number of followers. However, this can be attained by using hashtags. So, make it a habit that whenever you post a picture or video, always add the hashtags because whenever people search by those hashtags, your pictures will come up.

This means that the engagement will increase and in the long run, the follower count will rise all the same. However, while choosing the hashtag, make sure you are using brand-relevant hashtags that are relevant to posts as well. At the moment, love, instagood, photooftheday, and fashion are the top-used hashtags on Instagram.

Read Also: 10 Tips to Write Perfect Classy Captions for Instagram

Use Filters

We all love to ensure that our pictures are perfect and there are no flaws in them. This is why many people apply filters to erase all the flaws in the pictures. However, sometimes, people tend to go overboard with the application of filters. Instagram is currently offering ten filters such as;

  • Normal
  • Clarendon
  • Juno
  • Lark
  • Ludwig
  • Gingham
  • Valencia
  • X-Pro II
  • Lo-fi
  • Amaro

You might not understand this but engagement can be impacted at a great rate with the filters. So, make sure you are using the filters that pose an attractive image.

Read Also: Regain Control: Instagram Password Reset Demystified!

Post At The Right Time

So, you have already mastered the art of filters and you are adding the perfect hashtags that tend to drive traffic to the posts, it is better to post the pictures and content at the right time. If you post at the right time, the engagement rate will spike up.

The right or you can say the optimal time to post the content is during noon or at night. This is because the majority of people are free at that time and they will scroll through the feed. So, if you post at that time, there are high chance that they will like your post.

See Also: Instagram Beauty Filters: Find and Use Perfect Face Filters?

Prefer Posting The Videos

The biggest form of engagement is the increased number of comments on your posts, and if you want to make sure that you are getting the number of comments you want, you can try creating and uploading videos rather than pictures. There is no doubt in the fact that likes on the post are important, but when we are talking about enhanced reach, increased comments are the important ones.

See also: Best Short Instagram Bio Quotes & Ideas To Describe The Real You

But to work on Instagram engagement through the comments, you need to create goals and refine them to achieve them in the long run. It has been seen that the images get an increased number of likes whereas, videos earn an increased number of comments. Moreover, when it comes to sharing opinions and introducing stability, comments will help businesses deduce what their audience thinks and what they would like changed.

Read Also: How to Add a Collaborator on Instagram After Posting?

Tag The Users

There is an option to tag people and add hashtags on Instagram, which is responsible for creating user engagement. For instance, when you upload an image and tag, someone, they are likely to report it and when they do; their audience and follower base will like the picture as well.

The best part is that there are high follower base visiting your profile and liking the post there as well. So, this is how tagging the users on Instagram pictures will help you earn an increased number of likes!


Hi. I'm Mursaleen Siddique, The guy behind I'd rather call myself a struggling Blogger. I love Blogging with WordPress, Covering Tech, General Topics, Graphic & Web Design Inspiration., Feel free to get in touch via mentioned social media platform or E-mail me at hello[at]
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