Coffee is a widely consumed and beloved beverage worldwide. According to reliable statistics, 83% of individuals enjoy coffee, with 63% doing so regularly. These figures indicate that if you are involved in the coffee growing and selling business, you’re in the right market.
The coffee industry is highly profitable, but it is also fiercely competitive. Therefore, coffee product manufacturers must constantly strive to enhance their performance and differentiate themselves from their competitors.
In light of this, the following guidelines will assist you in designing a coffee label that captures the attention of consumers.
Step 1: Choose the Right Label Material
Selecting the appropriate label material is crucial for your coffee packaging. Starting with a solid foundation is essential to avoid any issues that could jeopardize your branded packaging.
Fortunately, since coffee is typically not refrigerated, there is no need to select a label that can withstand extreme temperatures. However, you should opt for an attractive and durable material.
PVC or vinyl labels tend to be the most resilient. To enhance the visual appeal of your coffee label design, consider incorporating metallic elements.
Step 2: Create a Distinctive Shape
Most coffee labels in the market are rectangular in shape. Differentiate your product by incorporating angles to create an octagonal or hexagonal label shape.
To add a touch of elegance, consider rounding the corners with graceful curves.
Step 3: Opt for the Right Font
The choice of font can significantly impact the perception of your label. Different fonts appeal to different age groups. For instance, while Arial and Helvetica are more legible and suitable for older customers, San Serif fonts have a contemporary vibe that appeals to millennial coffee drinkers.
Remember to keep your ideal target audience in mind when selecting a typeface—make sure that will resonate with them. Prioritize legibility above all else.
Step 4: Incorporate Scenic Aesthetics
The geographical origin of the coffee greatly influences its flavor and aroma. By adding visual elements to your label that represents the coffee’s production location, you can provide consumers with background information about their coffee
This approach allows your coffee label to tell the story of your brand, creating a memorable impression in consumers’ minds.
Step 5: Choose the Right Color Scheme
The color scheme you choose for your label plays a vital role in distinguishing your products and making them easily recognizable. If you’re just starting out, it’s important to find the color palette that works best for your brand.
Many well-known companies have specific color combinations associated with their products. Bold colors are often effective in coffee product advertising as they align with the energizing effect that coffee offers.
Over to You
Having the right custom label design is crucial for the success of your coffee business. Coffee is a fantastic product to sell, and an appealing label can help you thrive in the market.
By using durable label materials, distinctive shapes, captivating graphics, engaging fonts, and vibrant colors, you can create a coffee label that stands out and resonates with consumers