Trying to game the system is by using black hat SEO techniques is becoming less profitable for dating websites. In the past, people in the hookup niche could get away with actions like keyword stuffing to increase their site rank. These days, it’s more likely to harm your website in the hookup niche, and we’re going to show people what to expect from using black hat techniques. Spoiler alert: it’s not worth it.
A Lower Spot in SERPs Will Lead to Less Trust from Customers
When you go to Google to search for anything, would you trust a result from the first page or one from the tenth page? If you’re like the vast majority of the world, then you are going to put way more trust in the dating website that ranks highest. Most people want to trust the website that is ranked higher, especially when it comes to something like hookups and casual dating in general.
This form of dating is more intense, personal, and involves a lot of information that someone does not want to be leaked to others, like pictures and texts. A higher ranking on a hookup website shows that Google or whatever search engine you’re using trusts that site more than others, and that carries a significant amount of weight. If you use black hat SEO techniques, then you are very likely to get a lower ranking in the SERP when the search engine discovers your negative efforts.
The lower rank that you get on SERPs will result in lower trust, fewer people coming to the website, and lower revenue. Not only will you suffer a lack of users in the short term, but the long-term impacts can be just as serious for your business.
Nonsensical UI Can Make People Less Excited to Use Your Service
A major part of the ranking that a site gets from search engines depends on whether or not people can navigate the website quickly and easily. People who engage in black hat SEO practices will often place and label their UI in such a way that it’s meant to trick the search engines into ranking the site higher.
However, when it’s discovered that a website is not subscribing to the best SEO practices, several negative things result. First off, the site is going to rank lower. Secondly, human beings who try to use the website will be turned off by the way that the site UI is labeled and used. That will result in lower scores on reviews and fewer people feeling like they should join the website. Ultimately, that hurts the bottom line of the website by taking away users.
Your Blog Will No Longer Rank
A hookup site’s blog is an important tool that the site owners can use to communicate with people who want to date online. A blog can give users information about what to expect on the dating site and what comes from a hookup date. Yet, a website that uses its blog as a way to get people to view its content with poor SEO techniques can ultimately harm its website. Keyword cramming, buying, and selling backlinks and other techniques can lead to a hookup dating site getting punished in the ranks, making all the work the site owners did on the blog for naught. Missing out on the benefits of one’s blog can make a site crash and burn, and a person will lose the benefit of the authority that they build with their efforts.
Crammed-Full Pages Could Impact Page Load Speed
Another thing that black hat SEO people attempt to do when they are pumping up a website is to pack it with text, links, and images to have the search engine draw people to the site. On a dating service, this is one of the worst things that a person can do.
When you pack a website full of text and pictures, you miss out on the benefits of white space on a dating site. One of those benefits is a fast-loading dating website. When a website loads slowly, people do not want to stick around. Often, the difference in a few seconds of the loading time is more than enough to make people drop your website and go to a completely different service than yours.
Even though some people say that every way is a way to success, it’s not always completely true. Nowadays, using Black Hat SEO techniques can lead to losing everything you worked on hard and thoroughly, so why take the risk? And when the case concerns such a specific topic as dating sites, you should always be careful and use only safe and reliable tools for the promotion of your platform.