Melbourne is a great hub in Australia to start an entrepreneurial venture. There are a total of 291 registered startup organizations in the Crunchbase directory of Melbourne alone. It’s very interesting to see a wide array of startups that have emerged across distinct industries and sectors that have developed a melting pot of ideas and innovation in Melbourne.
However, once you have a great idea and vision for your startup, the journey ahead to sustain your business in the buzzing Melbourne commercial landscape can be arduous. A great starting point to establish your startup business in Melbourne is to build an online presence and encourage online traffic to access your services.
To create an impactful online exposure for your Melbourne startup, one of the recommended ways is to enhance your local digital footprint with the help of local SEO or Search Engine Optimization. Here’s how Digital Debut, an SEO company in Melbourne can help you leverage the power of local SEO to help boost your startup in Melbourne:
Stay Relevant with Local SEO
The primary goal of SEO is to boost your online rankings and drive traffic to your website. The same goes for local SEO, except that the aim is to promote your business online by improving visibility on location-based searches.
According to a Startup Muster report, 13.4% of startups in Australia have their offices set up in 2018. Local search is a powerful medium for startups in Melbourne to direct more traffic your way. Four out of five consumers use search to find local information. If your startup business is not optimized for local search you could be missing out on 80% of your potential customers.
Professionals like Digital Debut, an SEO company in Melbourne, can run an SEO audit on your startup’s website and help optimize your page for local SEO to drive more local traffic your way.
Claim your Spot on Google Business
Whether your startup in Melbourne is an eatery, bespoke boutique or an independent consulting firm, you ought to have a Google my Business listing. It’s vital to build your Google places account in Google listing with complete, relevant and accurate information to boost your local search rankings. This way the next time any Melburnian searches for the ‘best < > near me’, your business will show up in the searches and gain more visibility.
Reviews are Critical
Melburnians take pride in supporting local products. One of the best ways to improve your credibility and establish your brand name is to be proactive in getting customer reviews. If your clients have a good experience with your product, they will be delighted to rate your services and leave an organic review.
If you look closely, you’ll notice that most top searches for local businesses will usually be highly ranked businesses with many reviews. Local SEO agencies can help your startup build a review base from customers in a non-intrusive way by making it as easy as possible for customers to review your products.
Spread the Word about your Products or Services
Another local SEO tactic that most SEO agencies in Melbourne use is to build a vibrant social media presence. Facebook is Melbourne’s third highest-trafficked site after Google and Youtube. Google rankings also take into account if your business has a social media presence or not. Therefore, it’s vital to engage your local audience in Melbourne and build an edgy social media page on Facebook to start with. An active social feed is important to sustain your business in the long run.
According to a startup survey, customer acquisition is a top concern for startups in Melbourne. Your worries about getting a steady stream of customers can be thwarted by creating a custom local SEO strategy.