Your website allows you to communicate your messages to your audience. However, you must rank high in the search results to ensure visibility. It is the reason why SEO occupies an essential position in any digital marketing strategy. Studies show that 68% of all online experiences start with a search engine, thereby enhancing the need for ranking high in a keyword search.
Spending resources on SEO will allow your prospects to be able to come across your website organically. However, search engines have several parameters based on which they rank your site. These parameters are not made public, but experts have suggested a few best practices to help your website rank high during any keyword search.
These principles remain the same, and sites need to follow them continuously. In this article, we will discuss some of the critical SEO mistakes you must avoid.
Neglecting website speed
How long do you wait for a website to load when searching for information? Studies show that around 53% of mobile usersabandon a website that takes more than three seconds to load. Webmasters must track whether the site is loading within the requisite time, both on desktops and laptops or mobiles. There are several websites like GTMetrix and Pingdom that can help you know the website speed periodically.
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Staying put on HTTP
Websites are faced with an increased risk of being hacked. It is crucial to the HTTPS protocol that will encrypt the communication between the visitor’s browser and the webserver. If you need to secure your domain and unlimited sub-domains, you must buy a Wildcard SSL certificate. It will act as an authentication for your website also. Moreover, search engines like Google mark non-HTTPS as “Not Secure” that can make visitors abandon your site.
Content managers need to check whether the content on one page is similar to another. Some websites can help you track duplicate content across the internet. It becomes difficult for search engines to understand which one is the original webpage. As a result, it may not show your webpage during search results. Webmasters must avoid duplicate versions of the homepage, which is the usual mistake found on the internet. Also, you must take care to prevent duplication of URLs if you have a long blog site.
Not optimizing for local search
If you are in the retail business, it is essential to to optimize your website for local search. Studies show that 46% of all searches on Google have local intent. It is, therefore, vital to enlist your entity on Google My Business as a starting point. You must use local keywords in the concerned web page, including the town or city in the title tags. Another way is to have separate landing pages for each location.
Not optimizing meta tags
Some of the common issues with meta tags is a duplication of title tags and meta descriptions. The meta tags help the search engines to identify the content on the webpage. It helps them to show your webpage for relevant keyword searches. Content managers must write the meta tags within the required word limit and use the keywords sparingly. Also, avoid duplication of these tags as much as possible.
Missing out on tags
Most of us miss out on having anchor text in our webpages. It is essential to have a few of them in our blogs and articles, as it forms an integral part of the link building strategy. The anchor texts must relate to your blogs and articles.
It is essential to have images on your website, but you must not miss out on tagging them. Using an alt tag for your images can also make them optimized for search engines. You must ensure not to stuff them with keywords.
Forgetting about content
Most websites do not understand what the visitor is looking for when visiting the website. Content managers must understand the query that a visitor has in mind. Content managers must look out for keywords and finalize them first. The content can be created around these keywords. It is also vital to keep in mind semantic search while selecting the keywords and creating the content. Also, you must not stuff the webpage with keywords as it scores negatively with search engines.
Neglecting link optimization
How do you feel when a webpage you wish to browse throws up an error? Most of us quickly abandon that website. It is a critical error that webmasters must prevent. It can damage your buyer’s journey with the prospect and can harm the search performance too. While it is essential to have internal links external links, you must regularly check whether the links are active. Several site audit tools allow us to find out any broken links.
Not marketing the content
You have created great content, but what is the use if you are not marketing it properly. It is essential to allow visitors to share any content on the website that they like. Social sharing buttons are necessary on your blog pages. Content managers must put up posts on the social media pages to inform their audience about any new content. Similarly, social bookmarking at high domain authority websites also improves link juice and boosts search rankings.
Not browsing through reports
SEO professionals need to go through the website reports on an ongoing basis. It will help them to understand the performance of the website as a whole. The reports can also help you understand the webpages that are performing better than the rest. It also helps to know the channels that provided the most traffic. You can also have better knowledge about conversion rates and goal completion if you create them.
It is essential to pay heed to the white hat SEO best practices to make your website rank on the first page during a keyword search. It is crucial to buy a Wildcard SSL certificate in case of securing unlimited subdomains and get the HTTPS protocol that is a ranking factor on Google. We have discussed the few top mistakes that professionals usually make with SEO. We sincerely hope you do not make these mistakes.