Each & Every online marketplace has its own unique strategy and requirements of product category and fee for listings. you must be sure that you’re going on the right path and following an effective method for this, you will need research and targeted audience market. I’m sure the following information will be helpful for your next online marketplace project.
What is an Online Marketplace?
An online marketplace is an online site where you can shop for items from several different sellers. The site owner establishes a platform for sellers to list their inventory. Consumers can browse items and make a purchase all within the site. Recommended: 28+ Best Classified Ads Php Scripts
What About Brick and Mortar Stores?
Online shopping has dramatically increased. So much so, that it has driven many brick and mortar stores out of business. Seems that people prefer the convenience of shopping at home. Another possible reason for increased online popularity maybe for the broader inventory selection often found online. Brick and mortar stores must carry inventory, which is far more expensive.
The brick and mortar stores also must cover the cost of rent of the building, as well as other expenses such as employee salaries and utilities. These reasons make it very difficult for brick and mortar businesses to compete with online marketplaces.
Examples of Online Marketplaces
Three well-known examples of an online marketplace include Amazon, eBay, and Etsy.
- Amazon: provides consumers with inventory choices and consumer purchases.
- eBay: an auctioning site where consumers bid on products. Highest bid wins unless the seller has set up the “buy it now” feature on the product.
- Etsy: homemade items are listed for sale by various sellers. Items include jewelry, artwork, books, and more.
What About Classified Websites?
This type of website is a little different from online marketplaces. A classified website connects buyers to sellers, but the purchases may not be able to be made through the website. A good example would be Craigslist.
Craigslist is a website where sellers list an item, and consumers contact the seller about said item.
There are some advantages of running a classified website over a marketplace. The site simply connects sellers and consumers, therefore the work is placed upon them.
There is no reason for the site to make money from anyone. This prevents extra time, work, and security. A marketplace site must worry about security since monetary accounts and other financial information is exchanged.
If you want to create a website, but aren’t sure you are ready to tackle something as large as a marketplace, it might be easier, to begin with, a classified website. Reading articles such as, how to create a classified website, are good places to begin.