Fashion and Beauty

Know The Untold Stories Behind Your Favorite Celebrity Jewellery Brands

Know The Untold Stories Behind Your Favorite Celebrity Jewellery Brands

Looking to expand your jewellery collection? Whether you’re a minimalist or love wearing bling, there is a piece of jewellery that will be perfect for you. Be it precious metals and stones or jewellery with trending designs; you can find pieces that will not just match your outfits but also reflect your personal style. Also, buying precious jewellery, such as gold and silver, counts as an investment – not just in the ‘girl math’ sense but also in real math!

For most of us, jewellery evokes special memories – from earrings bought at a bargain during college days to dainty jewellery received as gifts later, each one holds a precious meaning. However, the quality of jewellery is just as important as its designs, financial, or emotional value. Buying from trusted brands is key to ensuring that jewellery pieces stay with you for a long time. When it comes to choosing a brand, who better than your favourite celebs to look up to? That’s exactly what we get into in this blog.

Check out these 10 jewellry brands endorsed by Indian celebrities to add to your collection:

1. Pipa Bella

Pipa Bella by Nykaa Fashion, which was founded by Shuchi Pandya in 2013, offers chic and classy jewellery in a host of designs, so there’s something for every woman. The brand’s name is derived from Spanish, which can be translated to ‘bold’ and ‘beautiful’. The brand offers all the trending designs while keeping the pieces high quality and affordable. Pipa Bella launched a collection in collaboration with producer and stylist Rhea Kapoor. These pieces were showcased by Sonam Kapoor, Tamannaah Bhatia, Kriti Sanon, Sanya Malhotra, and many other celebs

2. Giva

Founded in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, GIVA offers accessible luxury in the form of affordable jewellery. The brand started by offering silver jewellery and has since then pivoted to gold as well. GIVA’s brand ambassador, Anushka Sharma, is often spotted showing off the latest collections. The brand also has exclusive launches in collaboration with actors Bhumi Pednekar and Shruti Hasan.

3. Outhouse

Founded by sisters Kaabia and Sasha Grewal in 2012, Outhouse jewellery pieces – for both women and men – are crafted by local artisans. Sasha prefers dramatic designs that are classy, while Kaabia likes quirky and edgy jewellery. The duo brings their personal styles and globe-trotting experiences into their jewellery collections, which have been spotted on celebrities across the world. The long list of A-listers includes Beyonce, Cardi B, and Kim Kardashian, as well as Bollywood bigwigs like Priyanka Chopra, Deepika Padukone, Sonam Kapoor, Ranveer Singh, Ranbir Kapoor, and Siddharth Malhotra.

4. Ineze

Ineze offers several unique types of jewellery, with their personalised necklaces, bracelets, and rings being a standout. The brand, which was founded by Nirja Shah in Ahmedabad, also offers high-quality classic pieces like dainty necklaces and hoop earrings. The jewellery has been featured in the movie Tiger 3 (2023) by Katrina Kaif and worn by other big names such as Ananya Pandey, Kriti Sanon, Aditi Rao Hyadri, and Athiya Shetty. Ineze also offers pendant chains, stacked metal as well as leather bracelets, and rings.

5. Masaba

The House of Masaba’s ethnic wear and beauty products need no introduction. Established in 2009, the brand gives a whimsical twist to traditional designs and is known to reflect the cultural identity of its founder – actor and fashion designer Masaba Gupta. The jewellery collection of the brand does not disappoint and reflects the brand’s aesthetic. All earrings, cuffs and necklaces from the brand are inspired by traditional designs and will pair perfectly with ethnic textiles and prints. However, you can wear them with western wear and style the jewellery pieces with everything from a humble white t-shirt and denim jeans to elegant midi dresses.

6. Anushka Jain Jewellery

Anushka Jain Jewellery’s eponymous founder and CEO Anushka Jain is a third-generation jeweller, who started the venture in 2020. The brand offers jewellery pieces that are lightweight and appropriate for daily wear. These pieces have been worn by celebs such as Jhanvi Kapoor, Deepika Padukone, Palak Tiwari, Tara Sutaria, Alia Bhatt, and many others. Jewellery pieces from AJJ can easily become your go-to for minimal sterling silver and gold jewellery. Don’t be mistaken, just because the designs are for everyday wear, doesn’t mean they must be boring! AJJ’s designs are colourful and in line with the latest trends.

7. Tribe Amrapali

Rustic, ethnic, and playful – if these words describe your aesthetic, Tribe Amrapali is for you. The brand offers jewellery pieces inspired by tribes, folklore and Indian culture for women and men. CEO Aakanksha Arora established the brand through e-commerce in 2013 as a vertical of Amrapali Jewels, which has been the trusted jeweller of generations since 1978. The jewellery is endorsed by celebs such as Genelia Dsouza, Tamanna Bhatia, Shraddha Kapoor, Vicky Kaushal, and Pulkit Sharma,

8. Priyaasi

Priyaasi offers affordable yet high-quality jewellery for both women and men. It was founded by Priyanka Khandelwal in 2018. Actor Diya Mirza is the brand ambassador for Priyaasi and was also featured wearing the jewellery collection in the show Made In Heaven 2 (2023). The brand is known for its traditional earrings, necklaces, bangles, and hair buns. They also offer modern pearl necklaces as well as rings and pendant chains for men.

9. Candere by Kalyan Jewellers

A vertical of Kalyan Jewellers (founded in 1993), Candere was founded in 2013 by Rupesh Jain – an IT Engineer – to make precious jewellery and coins accessible to online shoppers. Canere is derived from a Latin word that means shine and the brand’s core vision is to spread the message that “diamonds are not only for the rich”. Kalyan Jewellers boasts a long list of brand ambassadors such as the veteran couple Amitabh and Jaya Bachan, Katrina Kaif, A Nagarjuna, and Wamiqa Gabbi.

10. Funky Maharani

Funky Maharani combines heritage with fun, offering funky and fun designs that are handcrafted in India. The brand was founded in 2020 by Stevie Jhangiani and Hansika Jethnani. The jewellery is sustainable as it uses 80% recycled brass for its products. You can also be sure of the quality and the brand uses Swarovski crystals and all enamel details are said to be hand-painted by artisans. Several celebs have been spotted wearing their jewellery pieces, including Maitreyi Ramakrishnan, Richa Chaddha and Alok Menon.

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