Choosing the Right CRM System for Email Marketing Integration

Choosing the Right CRM System for Email Marketing IntegrationCan you imagine that? Email has 3.9 billion active users globally. And as such, the popularity of this marketing channel doesn’t need any extensive explanations.

With tons of ways to share documents, target your audience, and add a personal touch to each message, email marketing is an awesome way to connect. That’s why teaming up your email tool with a CRM system is a smart move — it helps you send the right message to the right individuals!

Automation and CRM management are key for effective email marketing. Only those marketers who practice automating monotonous processes achieve sky-high productivity and ROI. However, such results are only possible with the right CRM. Below we’ll take a look at various CRM solutions, explore their benefits, pricing plans, and functionality. But before that, let’s explore what CRM stands for and what its connection to email marketing is.

What is CRM email marketing?

CRM email marketing is a tactical strategy that uses contact information to enable more individualized and efficient email engagement.

It entails using information from your CRM system to produce email campaigns that are incredibly targeted. You may monitor consumer involvement using the finest CRM for email marketing and utilize this data to further optimize your marketing initiatives.

  • Insight: 80% of clients are more likely to buy from businesses who use personalized communication.

Businesses have the chance to improve client acquisition, engagement, and retention through CRM email marketing. It can assist in tracking prospects’ progress through the sales funnel and taking the necessary actions to close agreements.

  • Insight: Every dollar spent on CRM can generate a staggering $8.71 in return.

CRM improves the quality of emails by personalizing them. Based on the unique needs of your audience, it creates different clusters and assists you in finding the most efficient messages to persuade or engage them.

Top 5 trusted solutions for CRM email marketing

Let’s explore some of the most worthwhile solutions for CRM email marketing.


HubSpot is a one-stop-shop for marketing that doesn’t need detailed introductions. It acts as a CRM platform where you can connect all the tools and integrations for content management, customer care, marketing, and sales. You can use all these features as independent modules — but you don’t’’ have to, since they function as independent modules.

Key highlights:

  • Email marketing: Use drag-and-drop editors, templates, and personalisation to make compelling emails. Analytics and A/B testing are used to test and optimize email performance.
  • Marketing automation: Using workflows and integrations, automate customer journey, lead scoring, and sales engagement.
  • CRM: Control contacts, transactions, projects, and activities.
Pros Cons
Flexible pricing offer, based on contacts and features. Any device can visit the website; there is no native mobile app.
500+ app integrations, including WordPress, Zapier, Shopify, and more. No native SMS marketing app, however Plivo and Twilio integrations are supported.
A user-friendly design, prompt customer service, and a comprehensive knowledge base.  

As for the pricing, it is tailored to each business needs. The Starter package starts at $20 per month (1,000 contacts and various features included), while the Enterprise package starts at $5,000 a month (covering 10,000 contacts and a premium feature set).


Keap offers a one-stop-shop for email marketing, providing dynamic content, tracking, segmentation, and forms.

Key highlights:

  • Email marketing: Use convenient editors via a simple drag-and-drop. Create personalized templates and individualized content to craft engaging emails. Leverage analytics and launch A/B tests to optimize your emails.
  • Marketing automation: Automate customer journeys through marketing automation by using strong workflows, triggers, and connectors.
  • CRM: Control contacts, leads, chances, and jobs.
Pros Cons
Pricing depends on features and contacts: 500 contacts for Max ($199), Pro ($149), and Lite ($79). No dedicated mobile app.
200+ app integrations with Shopify, WordPress, Zapier, and the like There is no native SMS marketing, although Twilio or Plivo can be integrated.
A user-friendly design, prompt customer service, and a comprehensive knowledge base  

The Keap pricing offer is also very flexible, with its Pro package starting at $159/month billed annually for 1500 contacts and 2 users, offering CRM, sales, email marketing — and Max Classic offers custom pricing for enterprises. For those seeking to test out this platform, a 14-day free trial is available with no credit card required.


Brevo, formerly known as Sendinblue, is a versatile and user-friendly marketing automation platform. With it, you can create, automate, and optimize your marketing campaigns.

Key highlights:

  • Email marketing: Craft and send beautifully designed email campaigns tailored to your audience.
  • Marketing automation: Easily set up automated workflows to nurture leads and drive conversions.
  • CRM Integration: Seamlessly integrate your customer data to better target your campaigns.

Additional features of the platform include:

  • Segmentation: Divide your audience into segments for highly targeted messaging.
  • A/B testing: Optimize your campaigns through split testing for better results.
  • Analytics and reporting: Maximize your campaign performance with valuable analytical insights
  • Multi-channel marketing: Leverage email, SMS, and other channels for comprehensive marketing strategies.
Pros Cons
There is a free plan for up to 300 emails/day and unlimited contacts. The free plan and more affordable plans do not offer SMS marketing; an upgrade or additional cost is necessary.


Pricing is based on monthly emails sent, with four options ranging from $25 to $173/month. There isn’t a dedicated mobile app; only web browsers are supported.
150+ popular integrations with digital products via Zapier or API. Some restrictions on sophisticated features in comparison to the competition.
User-friendly UI with responsive support and useful resources.  

Brevo offers flexible pricing options, including pay-as-you-go with email credits starting at $40 for 10,000 emails, monthly plans like Lite for $25 (10,000 emails) and Premium for $65 (20,000 emails), along with custom pricing options for Enterprise and Micro plans.

In addition to it, there is a generous free trial allowing up to 300 emails per day with unlimited contacts.


As the solution for great customer experiences, ActiveCampaign provides email marketing, automation, and CRM technologies. It consists of forms, tracking, segmentation, and dynamic content in addition to transactional email.

Key highlights:

  • Email marketing: Use drag-and-drop editors, templates, customization, A/B testing, and analytics to create compelling emails.
  • Marketing automation: Automate customer journeys across marketing by using strong workflows and connectors.
  • CRM: Control contacts, accounts, transactions, and jobs.
Pros Cons
There are four tier-based pricing plans including various capacities for contracts and features. No dedicated mobile app
900+ integrations with Shopify, WordPress, Zapier, and the like There is no native SMS marketing, although Twilio or Plivo can be integrated.
A user-friendly design, prompt customer service, and a comprehensive knowledge base.  

ActiveCampaign got different price options to choose from — like Lite starting at just $9/month for 500 contacts or the Enterprise plan at $229/month for 500 contacts. There is also a 14-day free trial available.


Selzy is an email marketing service. It offers rich functionalities for CRM email management, including analytics, segmentation, and automation features, as well as 24/7 support.

Key highlights:

  • A template-based email builder: By selecting from more than 100 well produced templates for different occasions, you can rapidly create professional greetings.
  • Automated email marketing: Create your own customer journey or pick from more than 12 themes.
  • Customized targeted emails: Target emails based on factors like geography, behavior, and past purchases using segmentation.
  • Comprehensive analytics: Monitor results using parameters such as open rate, click rate, bounce rate, etc.
Pros Cons
Generous free offer. Users can sign up for a free trial to get 15,000 emails every month to a list of up to 1,000 contacts. No native desktop or mobile applications.
Pricing transparency with ability to build your own custom plan and pay as you go. Users can send unlimited emails for $7, or $0.005 each message, to 1,000 contacts. Although it lacks a native CRM, Kommo, HubSpot, Zoho, Zendesk, Pipedrive, and Zoho all offer CRM connectors.
Deliverability recommendations, dedicated IPs, and a simple to use authentication can help you avoid spam filters.  
A user-friendly design and quick, helpful customer service.  

Pricing is probably an extra benefit of this platform, with an ability to create a custom and completely transparent pricing offer for each user.

You can pay as you go for $0.005 per email, with no commitment or monthly charge. As for fixed subscriptions, they start at $7 per month and vary based on the quantity of contacts, emails, special features, and level of expertise required by the company’s experts.

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