An electronic shelf label (ESL) is a digital label that is used to display product information and pricing information in retail stores. This technology has become increasingly popular in recent years, as it helps stores to quickly and easily update pricing information, keeping their shelves in sync with the latest market conditions.
With ESL, retailers can easily adjust prices without having to manually change each individual label. This provides retailers with greater flexibility, improved accuracy, and shorter response times when pricing changes occur. Furthermore, ESLs provide a more efficient way to track inventory and provide customers with up-to-date product information.
In addition to providing accurate price information, ESLs also create a more attractive and organized look for store shelves.
Benefits Of Using Electronic Shelf Labels
Electronic shelf labels (ESL) are becoming a popular choice for retailers to stay competitive in the market. ESLs offer numerous benefits that make them an appealing option for stores.
In this article, we will discuss the five benefits of using electronic shelf labels.
1. Increased Accuracy
The primary benefit of using electronic shelf labels is increased accuracy. By digitally displaying prices, ESLs provide accurate pricing information for customers. Additionally, ESLs help retailers reduce human error by reducing the need for manual price changes, making it easier to adjust prices quickly.
2. Prevent Showrooming
ESLs are a great way to prevent showrooming or when customers visit a store to do research but ultimately purchase a product online or elsewhere. With ESL, retailers can display additional product information, such as customer reviews, special offers, and product availability. This provides customers with more information, which can help them make the right purchase the first time.
3. Eliminate Waste
Traditional paper price tags are often thrown away and replaced when prices change. ESLs, on the other hand, eliminate the need for paper price tags altogether, reducing paper waste. In grocery stores, ESLs can display accurate information about product expiration dates, reducing the likelihood of products being thrown away prematurely due to incorrect or outdated information.
4. Optimize Manpower
It’s understandable that an employee might make mistakes while updating several hundreds of labels. This activity not only reduces labeling accuracy but is also time-demanding, requiring hours of additional labor. When product labels can be updated from a digital system, much of this labor is eliminated, freeing up employees to work on other projects or actively assist customers.
5. Increase Sales
Perhaps the greatest benefit of using ESLs is the ability to track and measure sales data. By automatically gathering in-store pricing and sales information, retailers gain valuable insights into customer shopping habits, enabling them to optimize their pricing strategies and inventory management. This will boost your sales and enhance customer satisfaction.
Get MUNBYN’s Electronic Shelf Labels
When you’re ready to implement digital price tags in your retail store, consider MUNBYN’s ESL your clear choice and here’s why!
The MUNBYN ESL solution consists of a cloud platform, a gateway, and ESLs. The ESL cloud platform controls and manages the display information via the gateway. The solution assists retailers in automating pricing, store management, message push-ups, personnel positioning, product positioning, data collection, and other tasks. Features of MUNBYN’s electronic shelf labels include:
- Remote Batch Updates
- High Efficiency and 100% Accuracy
- Management of Inventory and Promotion Information
- Long Battery Life
- Waterproof and Dustproof Screen
- Supports Seamless Switching between Gateway and NFC
- Environmental Protection
- Customizable according to Specific Needs
MUNBYN’s digital price tags are available in multiple sizes and pixels ranging from 1.54” 200 x 200 pixels to 7.5” 640 x 340 pixels. You can shop for the one that fits your business needs.