Attracting new clients is essential to the growth of your law firm. While you can use several marketing methods to attract new clients, an effective search engine optimization (SEO) strategy is crucial for your law firm. In this guide, we’ll explore six reasons why your firm needs SEO.
Six Reasons Why Law Firms Need SEO
A study by Google found that 96% of people used search engines when looking for legal advice. If your website doesn’t have good SEO, you may fail to reach these people and miss potential clients. Good SEO can help people find your practice online and increase the probability that you’ll convert them into clients.
However, beyond helping people discover your law firm, an effective SEO strategy can offer you several other benefits. Here are six more reasons you should prioritize SEO for your law firm.
1. Compete Favorably
Your website doesn’t need to occupy the top spot on the search engine results to attract clients. But if it doesn’t appear on the first page of the search results, you may struggle to attract clients. According to a study, 75% of searchers don’t go beyond the first page of search results. Investing in an SEO strategy can help your law firm rank on the first page of search results and give you an edge over competitors.
2. Attract High-Quality Leads
When searching for legal advice, people often search for specific terms. For example, a user may search for “Atlanta divorce attorney” or “Boston personal injury lawyer.” Good SEO can help your law firm rank for terms relevant to a user’s search and help you attract clients who already require your services.
3. Drive Traffic from Local Search
Besides attracting website visitors by appearing on the top spots in the search results, you can also attract clients by having an optimized Google My Business (GMB) Profile.
When prospective clients search for “law firms near me,” your law firm’s GMB profile may appear in the search results. The information displayed can allow clients to visit your website, get directions to your office or even contact you.
Overall, investing in local SEO is an excellent way to enhance your local presence and generate leads.
4. Gather Positive Client Reviews
Once you create a GMB profile, clients will be able to post reviews about your law firm’s services. Social proof is an excellent way to enhance your firm’s reputation. Several favorable reviews can show potential clients that your practice can be trusted to provide reliable service.
5. Better Return on Investment
SEO can help you improve your online presence without spending a fortune. Compared to other marketing options such as paid ads, it’s more cost-effective and offers a high return on investment.
6. Long-Lasting Gains
Developing an effective SEO strategy requires a long-term commitment. Unlike other marketing options, such as paid ads, the benefits of SEO may not be felt immediately. However, over a long period, the benefits of SEO tend to be more long-lasting than other online marketing methods. For example, a blog post with good SEO can rank on the top search results several years after publication.
An effective SEO strategy is integral to increasing traffic to your law firm’s website and attracting clients. If you don’t have an SEO strategy, you could be losing plenty of revenue. Enlist the services of an SEO professional to help you craft an SEO strategy and grow your business. For more information on the above, you can always reach out to places like LegalShield.