When it comes to marketing, there are a lot of options and a variety of methods that marketing departments have at their disposal. Advancements in modern technology have opened up the door to all kinds of new forms of marketing like viral social media marketing and UGC (user-generated content). While these are great methods of growing brand recognition, there is one method of marketing that has lasted the ages and that’s OOH media.
OOH stands for Out Of Home, and it’s a form of marketing that has lasted the ages thanks to the fact that it continues to produce great results. The concept behind all of OOH media is also simple to understand. This marketing strategy seeks to place large, attention-grabbing signs out in the public where they garner attention. This strategy is inherently passive, in that it struggles to hone in on specific target audiences, however, it is effective.
The most popular form of OOH media is the famous billboard. This kind of marketing is instantly recognizable and has been used for decades. If you have been wanting to find out more about using Milwaukee billboards in your next marketing campaign, here is everything you need to know.
Why Invest in OOH Media?
Before getting into the specifics of making a successful billboard strategy for Milwaukee, let’s talk about why you should be using a billboard in the first place. As has already been stated, this kind of marketing and advertising has been around for decades – why is it so successful?
While it’s true that inventions like the radio, television, the prominent rise of the internet, and all the cutting-edge technology that followed, have opened up new resources for marketing, people still interact with OOh media. This is simply because despite the amount of technology that enters the market you will always have commuters. Whether they are residentially commuting for work, or are tourists visiting an area.
The main reason that OOH media has stood the test of time, is that it represents an extremely cost-effective form of marketing. One billboard can garner hundreds of thousands of impressions a day, and over the course of a campaign can account for millions of impressions. While a billboard is not cheap, it represents an upfront cost and then is simply left to passively interact with potential customers.
Because there is relatively little management of a billboard once it is displayed, this makes it a cost-effective method of reaching a truly massive audience.
Another strong reason for utilizing billboards is that they lend a sense of credibility to a brand. This form of marketing is not only one of the oldest forms of marketing, but it’s also been utilized by the biggest and most trusted brands on the planet. This is a huge plus for any brand that is seeking to establish not only brand recognition but credibility. Because the most trusted and loved brands on the planet have used billboards, there is a sense of credibility that they can bring to any brand.
Why Use a Billboard in Milwaukee?
When it comes to running a marketing campaign in Milwaukee Wisconsin, billboards are a great option for a couple of different reasons. First off, Milwaukee has a population of over 500,000 residents which is substantial. Add to that an average of 23 million tourist that visits one of Wisconsin’s most famous cities annually, and you are looking at a huge marketing opportunity.
The average Milwaukee billboard, over the course of a campaign, will garner well over 100 million impressions. This makes it a great tool for spreading brand awareness and reaching potential customers at a cost-effective rate.
Options to Consider
When it comes to running a successful marketing campaign using Milwaukee billboards, there are some key factors to consider. One of the first ones will be location and budget. With billboards, the areas that have the highest number of impressions (or interactions) will have the highest premiums.
Now, the good news, is that you don’t have to have an unlimited budget in order to get results. Areas with lower impressions still have incredible ROIs and there is also a variety of companies with varying price points to choose from.
Another factor to consider is the type of billboard you want to go with. Digital billboards may cost more, but they also have the advantage of being brightly lit, and depending on the kind, having capabilities like special effects, or sound.
Whether you go with a digital billboard, or analog, using Milwaukee billboards is a great option for increasing brand awareness and establishing credibility in a new city!