How to Drive Website Traffic to Improve Your Business
Are you wondering how to improve traffic to your business website?
As an online business owner, your situation isn’t unique. Several entrepreneurs set up web-based businesses hoping for great returns, only to realize that making sales isn’t as easy as advertised.
The hard truth is your website needs good traffic to improve your chances of making many sales. But then, this traffic isn’t going to just show up. You have to know how to bring it to your website.
We’re here to help.
In this article, we’re telling you how to drive website traffic without trying so hard. Read on!
Build a Quality Business Website
You’re out shopping in a mall with several stores. You scan around, looking for the best store to buy whatever you need. What determines the store you walk into?
There’s no single factor that determines your choice, but there are several factors that will influence your decision. One of these factors is how appealing a store looks to your eyes. Stores that are spacious with lots of lighting typically appeal to more customers.
Now apply the same concept to websites.
A website isn’t just an online address for your business. It’s also your business’s digital face; a shop where potential customers can decide to visit depending on how it looks.
This is why it’s super important to build a quality business website. It should be user-friendly and appealing to the eye. You want a visitor who lands on the site by chance to leave with a good impression. This way, they’re more likely to recommend the site to their friends and relatives.
Optimize the Website for Search
Did you know 53 percent of website traffic comes from organic search results?
The big question to ask yourself is: Is your business website accessible via an organic search result?
If not, you’re doing yourself a big disservice. If yes, thumbs up! However, this doesn’t mean it’s time to rest. Your goal should be to get your business website to rank as the top result on search engine result pages.
To do this, build a website that’s optimized for search.
There are several factors that go into the development of a search-optimized site, but one of the most important is the “keywords.” You want to optimize your domain name and website pages around specific keywords in your niche.
When you build a site that’s optimized for search right from day one, you give it a good chance of getting a good ranking. With a high ranking, plenty of organic search traffic will end up on your website.
A mistake most small business owners make is building websites without getting any professional help. DIY’ing a website might be the cheaper option, but you’ll only be hurting the site’s ranking. It’s better to outsource the job to a competent business website developer.
Blogging Is a Reliable Source of Site Traffic
Why have a website and a blog?
This is a question most small business owners are always asking. Unlike a website, a blog is an informational platform that complements your website. With a blog, you can share your industry knowledge, educate your customers about your products and services, and even post how-to videos.
In addition to this, blogging turbocharges your search engine optimization efforts. Companies that blog not only receive more website traffic but also record 67 percent more leads every month.
So, if you’ve been putting off starting a business blog because you thought you didn’t need one, now is the best time to get started. Blog regularly and you’ll see a difference in the quantity and quality of traffic your business website receives.
List Your Site on Online Directories
Online directories compile listings of various businesses. Some directories are industry-specific while others have no boundaries.
An online directory also gives internet users the ability to review and rate a business. As more and more people are reading these online reviews to determine whether to buy from a certain business, the importance of online directories cannot be overstated.
Google My Business is one of the directors where your business should be. Yelp is also an important one.
There are other industry-specific industries you should consider. For example, if your business is a law firm, a directory like Avvo can help send more traffic to your website.
Monitor the Performance of Your Website
You can tell a lot about the quality of your website from the behavior of its users. For example, if you can tell the exact spot where most users spend their time when they visit your website, you can make adjustments to make the most of that behavior.
This is why it’s super important to monitor the performance of your website. There are lots of digital tools that will track user behavior and give your insight in the form of charts, graphs, or even attribution heatmaps.
With this information, you can make changes that will result in increased traffic to your website.
That’s How to Drive Website Traffic!
When running an online business, website traffic is everything. If your site isn’t getting any visits, you won’t have anyone to sell your products or services to.
Fortunately, there are several steps you can take, as we’ve demonstrated in this guide on how to drive website traffic. From optimizing your website for search to leveraging the power of social media, there isn’t a shortage of ways to boost traffic.
All the best and keep reading our blog for more tips and insights.