You probably already guessed that the majority of people start a search on the Internet on Google? About 90 percent of users use Google as their default search engine. It is therefore clear that companies that are high in the Google ranking are also called up more frequently. But it can also happen quickly that your website does not appear in the organic search results. Or only on page 3 instead of the coveted first places on page 1.
There are various measures that can be taken to improve the ranking of a page. With the help of a sensible backlink strategy, as described, for example, in the link building guide from Backlinko, you can ensure that your website lands higher up in the Google ranking. However, there are other areas that you should definitely not neglect. All of this doesn’t have to cost you a penny, just some time. The following four tips will help you to improve your company’s Google ranking.
1. Take care of backlinks
Andrey Lipattsev from Google confirmed that links and content are the two most important ranking factors for Google. The quality of the links is crucial: a link to your website should preferably come from a website with a good ranking that is related to your offer. So there is no point in buying large amounts of backlinks from specialized companies that promise you the first page in organic results. This is tempting, but it is almost guaranteed to be recognized and punished by Google.
For example, using social media is a great way to promote your website. The value of the social media link is on the low side, but it definitely counts. Write and post relevant blog articles and hope that readers will share them on their social media with a link to your website. Additional link, and beyond that, you will attract additional visitors.
Not only are corporate directories and home pages good for your local discoverability, but often they can also be used to link to your website. Since they are often free, registering your business can only win you over, right? Good quality content can also make other companies find your articles interesting enough to link to on their website.
2. Work on the content
As mentioned before, besides links, content is absolutely the most important thing when your website is rated by Google. If you want to attract a lot of visitors, it is important that you work on the content of your website. Because only when Google knows what’s on your website can it show this content to the user who is looking for the specific information you have to offer. First of all, you need to consider certain keywords when designing your individual pages. Keywords surfers will be looking for.
However, that doesn’t mean you should use them in every sentence because search engines will recognize this as spam. One tip is to use the keywords in the title and first paragraph of your page for better ranking. In addition to the high-quality content on the pages, you can also start blogging.
This way, not only can they demonstrate content expertise, but they can also add keywords that increase the likelihood that you will be found. In addition, high traffic on your blog website increases your relevance for Google, which also has a positive effect on your ranking.
3. Improve the page loading speed
The internet has become an integral part of everyday life today and visitors expect your website to load in no time. Google found earlier this year that more people are using mobile devices than desktop computers for their searches, and that loading speed is becoming an even more crucial factor in how Google rates websites. The speed of your website should definitely be a priority to improve the user experience of your surfers, as many people do not have the patience to wait longer than 3 to 4 seconds for your website to load.
More and more traffic is coming from mobile devices these days; People who use their mobile device on the go and are impatient, i.e. do not want to wait for a website to load completely. So if your website doesn’t load fast enough, you are missing out on potential customers by going to your competitors whose website is faster.
In the summer of 2016, Google’s Gary Illyes stated that mobile page loading speed will be an important factor in the mobile-friendliness algorithm. After all, Google wants to offer its users the most relevant and user-friendly options so that they continue to use Google as their default search engine.
So keep in mind that you want your website to load as quickly as possible, and work on it to make your website perform better in Google’s organic results.
4. Create a Google My Business account
Local search results have come to the fore on Google in recent years, and this trend will continue in the future. Again, this is mainly due to the fact that more and more people are using the Google search engine on their mobile phones and almost a third of all mobile search queries contain a location.
This means that if your company has set up a Google My Business page, local searches will find you faster. Not illogical, because here to Google guides the user to the most relevant and easily accessible solution …
Even if you’re a large company with a national headquarters that only has local offices on the side, people will search Google for the local offices. So you understand that it is important that you index local and high-level pages separately.
Make sure the information on your Google My Business listing is complete and includes your company name, logo, address and contact information, and a link to your website. This will make it easier for Google to find your website using local searches.
Implementing the above strategies is only the first step in optimizing your homepage for better visibility in Google’s organic results. There are many other techniques you can use to improve your website’s ranking in Google organic results.
It is therefore advisable to keep following trends and continuously work on the quality of your website and your SEO techniques. This way, you can be sure that you will get good results in the long run.