If you are an entrepreneur seeking to expand the audience for your product or brand or a student planning to enter digital marketing then the knowledge and skills to use of content writing and marketing is a must. Content marketing has become a popular expression nowadays. It is the most effective marketing practice for people lacking a huge budget to expand their brand awareness and improve consumer acquisition.
Finding the best content writing course on the internet can assist you with refining your content writing abilities and fill in as a catalyst for you to turn into an effective content curator.
On that note, Let’s talk about some of the best content writing and marketing courses available online that can assist you to master content writing and marketing skills.
1, HubSpot Academy
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Content Marketing Course
This is a free content marketing course with certification offered by HubSpot. The course includes 56 recorded video classes with 11 tests together covering 12 topics and the duration of the course is 6 hours.
Any individual who intends to learn content promotion can enroll in this certification course and get the advantages of learning or refreshing their abilities. The course will assist you with formulating techniques for content creation utilizing online tools and strong workflows.
You will likewise figure out how to create content that tunes well with your target audience and can likewise satisfy the need of SEO. Remarketing and Repurposing are vital facets of content creation and distribution strategy, and educators at HubSpot will assist you in finding different methods to achieve the same.
Content Marketing Masterclass
When you enroll in this masterclass, you will go through all topics and areas that cover the huge digital space of content marketing. You will comprehend the basics of digital marketing and how content creation can improve the visibility of a brand on the internet.
In the course, you will find out about various strategies to increase traffic on your site through SEO activities, email marketing, content creation and distribution, marketing campaigns and utilizing different social media channels to get the audience to know your product or brand. The course is conducted by experienced educator Brad Merrill who is also a business person and the CEO of Merrill Media.
He has helped various emerging startups and had set up organizations in boosting their content curation and marketing strategies to get better results.
Copywriting Secrets – How to Write Copy That Sells
As clear from the name, the course is all about teaching you how to make copies that sell once you complete the course. In today’s competitive market, where everybody is doing the same thing to reach the audience, you will figure out how to compose unique content to engage and attract the readers along with persuading them to take the desired action.
You will discover your own style, and at times when you are composing the ideal copy, it would be like talking to your target audience. The course will assist you with understanding the part of emotions while composing your work.
Become familiar with the strategies to dominate Business-to-Business correspondences through content that have a reasonable source of inspiration for action.
Len Smith, the course educator, has more than 20 years of involvement with copywriting and has to date assisted more than 99,000 students in dominating the craft of copywriting.
Content Marketing – Certification Course by the University of California
This content marketing course is offered by UC Davis in partnership with Copyblogger. After enrolling in the course, you will become familiar with everything you require to know about online brand visibility and building up an individual brand through content curation and marketing.
The course has been curated by a top educator, Sonia Simone, the Chief Content Officer at Rainmaker Digital. She has instructed more than 41,000 professionals and students. In the course span, you will get a clear understanding of the 7A framework i.e., Agile, Attention, Audience, Authority, Authentic, Acceleration and Action.
This will help you to write content and to deploy strategies of marketing to attract new consumers. With assignments and tests, you will go through the course material, and after completion, you will be awarded certification. UC Davis
Content Strategy for Professionals by Northwestern University
This is a specialization course offered by Northwestern University on Coursera. This course is for any professional or entrepreneur whose work includes generating strategies and ideas to reach the target audience. You will get knowledge of various content creation and curation techniques, tools and strategies that catches the attention of your target audience.
You can check your learning and skills by applying the knowledge gained during the course in the Capstone Project. This course will help you in creating content that centers around the human facet of your clients, accordingly inducing feelings.
Content Writing Foundation Course
This is a foundational course in content writing offered by Testbook. It covers all basic elements of creating and marketing content from Copywriting to WordPress and SEO.
This course is for beginners who intend to enter in content writing and marketing field. The course has been curated by expert digital marketing expert, Soumendra Nath Some, who has an experience of more than five years in the field.
The course includes all major topics in content writing such as Plagiarism, Grammar skills, Content Design, SEO, Inbound Marketing, Blogging and more.