2024 is to bring about new marketing challenges. Fortunately, those are followed by various digital innovations worth investing in as they can help you stay up-to-date and continue to run your business successfully.
In addition to the fast-paced development of technology, businesses around the world are currently facing the economic crisis resulting from the global pandemic as well as Russia invading Ukraine in 2022.
If your goal is to keep your business thriving in 2024, what follows is a list of the latest marketing trends and innovations you can benefit from investing in:
Conversational Marketing
It has become very clear throughout the previous years that user experience depends highly on communication with a potential or existing customer. With the rise of AI technology, businesses have discovered how to employ methods that allow them to achieve conversational interaction that users find pleasant and natural.
This is usually accomplished through chatbots and virtual selling assistants. Through these means new leads are brought in, more meetings are booked, and more conversions are made.
A touch of human-like communication combined with instant responses 24/7 can go a long way in the world of online businesses and platforms due to improved user experience through businesses’ availability and efficiency.
Read Also: Conversational Commerce 101
Personalization
Everyone likes to feel special and the same goes for your customers. Allowing your target audience to feel seen and heard can lead to a rise in conversion rate for your business. How do you do that?
It all comes down to personalized marketing which includes personalized content, products, messaging, emails, etc.
People are naturally more likely to engage with your content if it reflects their personal interests. Consequently, their user experience will be more enjoyable prompting them to become a customer. Therefore, for example, instead of sending the same emails to every potential or existing buyer automatically, focus on behavior-triggered emails that reflect each particular user’s needs.
Video Content
In 2023 we are already seeing a rise in popularity when it comes to video content, and the reason is simple. Videos are easily consumed, highly engaging, and help put across any message very simply.
Many businesses report experiencing building trust with their customers through the use of videos. Boston digital marketing agencies can attest to this and offer help in achieving the same goals.
There are many ways to employ videos as a marketing strategy including YouTube regular videos and shorts, reels and stories on Instagram, Facebook stories and posts, etc. Not to mention live video broadcasting you can perform on each of these social networks.
Publishing videos is a great way to refresh your blog content, and vice-versa. Although the same material, the audience who is attracted to videos may prefer their content served on YouTube, for example.
Another useful idea would be to include the transcription and subtitles in your video or upload just the audio as a podcast, making your content available to as many people as you can.
Interactive Websites
Just like video content outrunning text-based content, interactive content is rising in popularity due to its immersive nature allowing for a realistic user experience.
Tools that are used to achieve interaction with the target audience may be as simple as polls and quizzes on social media and websites, or can go as far as 360-degree videos and augmented reality advertisements.
Naturally, interactive content yields more engagement as it requires the user to actively participate and communicate with the website. Just as personalized marketing, interactive content allows people to feel connected to your brand and recognized as relevant to your business.
Geo-fencing
To target your audience as efficiently as possible using their location is of utmost importance. This is one of the trends that is not entirely new but will keep growing in the following years.
For example, if you own a wellness center or a restaurant, you can make use of its location in relation to users entering or leaving the target area upon which they receive a text message, a push notification, etc.
In this way, you may even anticipate the needs of potential users and thus trigger their interaction with your business.
Eco-marketing
Eco-marketing or green marketing or environmental marketing is one of the growing trends around the world with our planet facing incredible pollution through various channels.
Businesses have therefore turned toward the development of products advertising environmental sustainability. The methods through which this can be achieved are the use of renewable, recycled, and recyclable materials, lowering the use of packaging, and developing products that can be repaired instead of thrown away in case of malfunction.
If applied correctly, eco-marketing will give you a competitive advantage and help you approach new markets.
Keep in mind that consumers, especially millennials, are welcoming environmentally-friendly businesses and products and are ready to show their loyalty to the brand.
To begin incorporating green marketing into your business get certified, market your eco-friendly strategy via various channels, adapt your company culture to the standards of eco-marketing, and follow and support initiatives and programs promoting environmental sustainability.
Conclusion
Staying relevant in an ever-changing world of digital marketing is a challenge every business faces. However, this task doesn’t have to be difficult with these pointers in mind and the technological advancements at our disposal.
Author: Philipe Hills
Philipe is a marketing specialist that specializes in driving business through digital, visual, and content marketing techniques, currently based in Los Angeles.
