Some will think designing logos are very easy process but as most graphic designers know it can be a tough job and long journey. There is a lot that goes into Logo Design Process and designer will rarely ever get the first design right. The logo design process is all about tens of hundreds of iterations, trying different shapes, styles, text and colours etc.
Aaron Draplin, A well respected designer, has teamed up with Lynda.com and produce an fantastic video of 15 minute that shows the logo design process from start to end. It’s a great form of inspiration and a good way to improve your logo design process if you’re a designer. I hope every client of designers watch this video and will not ask or demand any foolish thing to designers. ;)