In the week since BlackBerry has announced that its BlackBerry Messenger (BBM) Apps has been made available to iOS and Android Phone Users, The BBM Application has been downloaded across BlackBerry, Android and iOs Platforms by 20 million users out of its 80 million Active Users Worldwide.
BBM was downloaded by 10 Million users in the first 24 hours after its launch and was in list of top free apps in 35 countries on Google Play store and in 107 countries in Apple’s App Store Through out its First Week. The huge number of users that hadn’t pre-registered to download BBM Apps were unintentionally forced to wait in a Virtual que due to heavy demand of downloading over this past weekend.
” Andrew Bocking, executive vice-president of BBM at BlackBerry, says
When the application was first made available to both platforms last week, users that hadn’t pre-registered to download it were forced to wait in a virtual queue due to heavy demand. However, BlackBerry has revealed that, over this past weekend, it was able to remove the virtual line-up, so that Android and iPhone users can download it without having to wait.
while the number of people downloading the application is welcome, the real focus will be on active users of BBM, rather than simply looking at download numbers.
“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,”